Product Overview
ConsumerArena Rating
The LG MyView Smart Monitor 27U731SB is a versatile screen that blurs the line between a monitor and a small smart TV.
See full rating breakdown →| Model Name | MyView Smart Monitor 27U731SB |
|---|---|
| Brand | LG |
| Model Number | 27U731SB-W |
| Colours | White |
Variants & Prices
| Variant | Price |
|---|---|
| 27-inch | ₹26,499 |
Quick Summary
The LG MyView Smart Monitor 27U731SB is a 27-inch 4K monitor that doubles as a small smart TV. It runs LG's webOS 26, so you can stream, browse, use office apps and cast from a phone without connecting a computer at all. At roughly ₹26,500 on the shops that sell it, it suits a student room, a compact home office or a second-screen setup. The main strength is the flexibility of one sharp screen for work and entertainment. The compromise is a 60 Hz refresh rate and a picture that is bright enough for a room but not exceptional.
Design & Build Quality
The white finish and near-borderless bezels on three sides give the monitor a light, modern look that suits a bedroom or a study better than a typical black office panel. The stand is slim and the screen is only tilt-adjustable, so it works best on a desk where the screen height is already comfortable.
At 5.6 kg with the stand it is easy to move between rooms, which matches its role as a screen you may use for work in the day and for shows in the evening. The remote control and the power adapter are included in the box, so there is nothing else to buy to get started.
Display & Picture Quality
The 27-inch 4K IPS panel is sharp, and text, spreadsheets and photos look noticeably more detailed than on a Full HD screen of the same size. The IPS panel also keeps colour steady from a wide viewing angle, which is helpful when two people watch a show together.
LG lists typical brightness of 250 nits and sRGB coverage of about 99%. In practice that means natural colour for everyday viewing, though not a bright, punchy picture in a sunlit room. LG also advertises wider DCI-P3 coverage and an HDR10 Pro mode within webOS, along with AI upscaling that sharpens lower-resolution streams. Treat HDR as a pleasant extra rather than the main reason to buy.
Smart Features & Entertainment
This is where the monitor stands apart. webOS 26 brings the usual streaming apps, live channels and a home screen with a Magic Remote, so the monitor can work as a standalone screen. You can also cast with Apple AirPlay 2, Google Cast or Screen Share, which is convenient for sharing a phone or laptop screen. Smart services need an LG account and an internet connection, so for a PC or console you only need HDMI or USB-C.
A Gaming Portal adds cloud gaming services, so you can play without a console, but the 60 Hz panel is not meant for fast competitive play. For work, built-in office apps and a Remote PC option let you handle documents and reach a Windows PC from the same screen.
Connectivity & Audio
The monitor has USB-C with up to 65 W Power Delivery, so a compatible laptop can charge and send video over one cable. Two HDMI ports and two USB 2.0 ports cover a console, a streaming stick and accessories. Built-in 5 W stereo speakers handle casual viewing and video calls without extra gear, and LG's AI Sound Pro adds a wider, surround-style sound. Serious music or movie fans will still prefer separate speakers.
Features Assessment
Auto Brightness Control adjusts the screen to the room light, which is easy on the eyes during long sessions. The feature list is long, but the ones that matter are streaming without a PC, wireless casting, USB-C charging and the included remote. Some of the AI features need an internet connection and may vary by region, so treat them as extras.
Ease of Use
Setup takes a few minutes: connect the power, sign in with an LG account to unlock the smart services and the monitor is ready for streaming. The Magic Remote makes menu navigation simple, and a PC or laptop connects with one cable. The smart interface is simple enough for family members who rarely use a computer.
Value for Money
At around ₹26,500 on the shops, the monitor gives you 4K, USB-C charging, speakers, a remote and a smart platform in one package, which is good value compared with buying a monitor and a streaming device separately. The official LG store lists it at roughly ₹31,000, so the shop price is the better deal. The 3-year warranty adds confidence. If you only need a plain work monitor, a cheaper 4K model without smart features will save money.
Who Should Buy It?
Students, small-room users and home-office workers who want one screen for study, streaming and video calls get the most from it. It also suits families who want a compact second screen for shows and cloud gaming without a PC.
Who Should Consider Alternatives?
Gamers who want 120 Hz or higher should look at a gaming monitor. Creators who need a height-adjustable stand and higher brightness should look at a creator-focused 4K model. Anyone who does not want an internet-connected screen or an LG account should choose a standard monitor.
Pros
- Sharp 27-inch 4K IPS picture
- webOS smart platform without a PC
- USB-C with 65 W laptop charging
- Wireless casting with AirPlay and Google Cast
- Built-in speakers and remote included
- Three-year manufacturer warranty included
Cons
- 60 Hz refresh rate not for gaming
- Only tilt stand adjustment
- Smart features need an LG account
- Brightness is modest in sunlit rooms
Overall ConsumerArena Rating
Very good
How we rated it
Light, slim white look but the stand only tilts
Sharp 4K IPS picture with modest brightness
A 60 Hz panel suits work and streaming but not fast gaming
webOS, casting and cloud gaming turn it into a standalone screen
USB-C charging, two HDMI ports and two USB ports
A 4K smart screen with a remote and a three-year warranty
Editorial Verdict
The LG MyView Smart Monitor 27U731SB is a versatile screen that blurs the line between a monitor and a small smart TV. The 27-inch 4K IPS panel is sharp, and webOS lets you stream, cast, run office apps and even try cloud gaming without connecting a computer. USB-C with laptop charging, two HDMI ports, built-in speakers and an included remote make it easy to set up and use in a small room. The slim white design also looks lighter than a typical office monitor. The compromises are clear. A 60 Hz refresh rate keeps it away from fast gaming, the stand only tilts, and the brightness is modest for a sunlit room. Smart services need an internet connection and an LG account, and some AI features vary by region. For students, home-office users and families who want one screen for work and entertainment, this is a practical and well-equipped choice. If you only need a plain work monitor, a simpler 4K model will do the job for less, but for flexibility this one is hard to beat at its class.
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